The instructions are aimed at both mobile and fixed advertisements and potential advertisers have been asked to contact the MOH’s Medical Advertisements Department when seeking permission to advertise.
Dr. Abdul Kareem Al-Zarouni, director of the Medical Advertisement Department, said advertisers need to adhere to the department’s guidelines on advertisements.
Speaking about what is required from advertisers, Al-Zarouni said: “The advertiser should add the phrase ‘This advertisement is sanctioned by the MOH.’ They are also required to add the number of the license and the date of issue and expiry of the license on the advertisement.” He added that advertisers should not make changes in the wording of the advertisement without prior approval from the department. “The design of the advertisement should not be changed under any circumstance and if any changes take place, the advertiser should immediately notify the department,” said Al-Zarouni.
